Each template below maps to a position in the activation funnel. Triggers are behavior-based; timing is approximate. Drop emails that do not earn their place; the worst onboarding sequence is the longest one.
Replace variables before sending, keep one primary action per email, and connect each template to a specific trigger rather than a generic drip schedule.
Hi {{first_name}},
Welcome to {{ProductName}}.
One next step: {{first_action_link}}. Takes about {{duration}}.
Reply if anything is broken.
{{Founder name}} {{first_name}}{{ProductName}}{{first_action_link}}{{duration}}{{Founder name}} Hi {{first_name}},
Noticed you got partway through setup but stopped at {{stalled_step}}.
If the path forward is unclear: {{deep_link_to_step}}. Two minutes.
Reply if it is broken.
{{Founder name}} {{first_name}}{{aha moment}}{{stalled_step}}{{deep_link_to_step}}{{Founder name}} Hi {{first_name}},
You {{specific_accomplishment}}. That is the milestone most teams aim for.
Next outcome worth chasing: {{next_outcome}}. Direct link: {{deep_link}}.
{{Founder name}} {{first_name}}{{specific_accomplishment}}{{next_outcome}}{{deep_link}}{{Founder name}} Hi {{first_name}},
You are using {{ProductName}} regularly. Most teams that connect {{integration}} see {{outcome}}.
Setup link: {{integration_link}}
{{Founder name}} {{first_name}}{{ProductName}}{{integration}}{{outcome}}{{integration_link}}{{Founder name}} Hi {{first_name}},
Most {{customer_type}} on {{ProductName}} use this pattern: {{one_paragraph_use_case}}.
Setup: {{deep_link}}.
{{Founder name}} {{first_name}}{{customer_type}}{{ProductName}}{{one_paragraph_use_case}}{{deep_link}}{{Founder name}} Hi {{first_name}},
Noticed there has not been a recent return to {{ProductName}}.
If something specific got in the way, reply with the blocker. Every reply goes to a monitored inbox.
If it just is not the right fit: {{cancel_or_pause_link}}.
{{Founder name}} {{first_name}}{{ProductName}}{{cancel_or_pause_link}}{{Founder name}}